I created this postcard while working at Redstone Print and Mail. I worked closely with the sales department to create the verbiage. As for the design, I wanted to emulate their logo with its layered bridges. The images on the back are layered over each other to show the wide array of items the client could cover with insurance.
The card was designed to use Google Street View images of the target resident’s home. This is to help personalize the card to the end user. This was done using an InDesign plug-in called Smart stream.
