Tiger Empire is a comic reseller which primarily uses eBay to sell its products. In an effort to expand into other seller formats, I was brought in to create a new logo. The logo is inspired by the owner’s love of Japanese Wrestling and 80’s comics. The red and white color choice is inspired by Japanese stamps which often had red ink on white paper. The logo itself features sharp lines to give the tiger a quick and aggressive tone while being thick enough to work at smaller sizes.
The logo’s creation began by collecting a large variety of reference images based on the inspirations from the client. Those references were used to create a variety of sketches to explore different ideas for what the logo could be. Once the idea and sketches were more refined, photos of the sketches were brought into Illustrator.
